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	<title>Comments on: Why Frogs Don&#8217;t Sell Beer and Lizards Don&#8217;t Sell Vitamin Water</title>
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	<link>http://www.learntodoitright.com/2008/06/21/why-frogs-dont-sell-beer-and-lizards-dont-sell-vitamin-water/</link>
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		<title>By: Karon Thackston</title>
		<link>http://www.learntodoitright.com/2008/06/21/why-frogs-dont-sell-beer-and-lizards-dont-sell-vitamin-water/comment-page-1/#comment-20</link>
		<dc:creator>Karon Thackston</dc:creator>
		<pubDate>Mon, 23 Jun 2008 17:39:29 +0000</pubDate>
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		<description>Excellent post, Viki!  This has held true as far back as the &quot;plop, plop, fizz, fizz&quot; Alka-Seltzer commercials which, if memory serves, actually proved to decrease sales.  That campaign won advertising awards and has stuck in the memories of countless people for decades, yet it did nothing to improve sales.  A shame.</description>
		<content:encoded><![CDATA[<p>Excellent post, Viki!  This has held true as far back as the &#8220;plop, plop, fizz, fizz&#8221; Alka-Seltzer commercials which, if memory serves, actually proved to decrease sales.  That campaign won advertising awards and has stuck in the memories of countless people for decades, yet it did nothing to improve sales.  A shame.</p>
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		<title>By: David Silberman</title>
		<link>http://www.learntodoitright.com/2008/06/21/why-frogs-dont-sell-beer-and-lizards-dont-sell-vitamin-water/comment-page-1/#comment-19</link>
		<dc:creator>David Silberman</dc:creator>
		<pubDate>Sun, 22 Jun 2008 03:56:01 +0000</pubDate>
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		<description>Viki, this post accomplished exactly what you are talking about. The way you presented your points converted me immediately into a fan. I also liked your references, especially the commercials. Very appropriate to your point. Keep up the good work. I&#039;m looking forward to your next post!

David</description>
		<content:encoded><![CDATA[<p>Viki, this post accomplished exactly what you are talking about. The way you presented your points converted me immediately into a fan. I also liked your references, especially the commercials. Very appropriate to your point. Keep up the good work. I&#8217;m looking forward to your next post!</p>
<p>David</p>
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