How to Use Snapchat

How to Use Snapchat like a Pro in Your Marketing Campaigns: 5 Actionable Strategies

How to Use Snapchat like a Pro?

Snapchat is a popular social media platform that allows users to send and receive photos, videos, and text messages that disappear after a few seconds. It also offers various features such as Stories, Memories, filters, stickers, and more.

Snapchat can be a great tool for marketing your business, especially if you want to reach a younger and more engaged audience. However, using Snapchat for business is not the same as using it for personal communication. You need to have a clear strategy, a creative approach, and a consistent presence to succeed on this platform.

In this article, we will share with you five actionable strategies on how to use Snapchat like a pro in your marketing campaigns. These strategies are:

  1. Create a compelling profile and promote it across your channels
  2. Use Stories to showcase your brand personality and value proposition
  3. Interact with your audience and build relationships
  4. Leverage the power of influencers and user-generated content
  5. Experiment with different ad formats and optimize your campaigns

Let’s dive into each of these strategies in more detail.

1. Create a compelling profile and promote it across your channels

The first step to using Snapchat for business is to create a profile that reflects your brand identity and attracts your target audience. Your profile consists of three elements: your username, your Snapcode, and your profile picture.

  • Your username should be easy to remember, relevant to your brand, and consistent with your other social media handles.
  • Your Snapcode is a unique QR code that users can scan to add you as a friend or access your content. You can customize your Snapcode by adding your logo or an image that represents your brand.
  • Your profile picture is the image that appears inside your Snapcode and on the chat screen. It should be clear, recognizable, and appealing.

Once you have created your profile, you need to promote it across your channels to grow your following and reach more potential customers. Here are some tips for promoting your Snapchat profile:

  • Post your Snapcode on all your social media platforms
  • Use your Snapchat username in your email signature and on your business cards
  • Offer exclusive discounts and behind-the-scenes content on Snapchat to incentivize followers
  • Run paid ads on Snapchat to target your ideal audience

2. Use Stories to showcase your brand personality and value proposition

Stories are one of the most popular features on Snapchat. They are collections of photos and videos that you can share with all your friends or a specific group of people. They last for 24 hours before they disappear.

Stories are a great way to showcase your brand personality and value proposition on Snapchat. You can use them to:

  • Share behind-the-scenes glimpses of your business operations, events, or product launches
  • Demonstrate how to use your products or services in creative ways
  • Highlight customer testimonials, reviews, or feedback
  • Educate your audience about topics related to your industry or niche
  • Entertain your audience with fun, humorous, or inspirational content

When creating Stories for Snapchat, you should keep in mind the following best practices:

  • Use vertical videos that fill the entire screen
  • Keep your videos short (10 seconds or less) and concise
  • Add captions, stickers, filters, or music to enhance your message
  • Use the swipe-up feature to link to your website or landing page
  • Analyze your Story views, completion rates, and engagement metrics

3. Interact with your audience and build relationships

Snapchat is not only a platform for broadcasting content but also for engaging with your audience and building relationships. Unlike other social media platforms, Snapchat allows you to have direct and personal conversations with your followers through chat messages, voice calls, video calls, or live streams.

You can use these features to interact with your audience and build trust and loyalty. For example, you can:

  • Respond to their questions, comments, or feedback
  • Ask them for their opinions, suggestions, or ideas
  • Invite them to participate in contests, quizzes, or polls
  • Reward them with coupons, discounts, or freebies
  • Surprise them with exclusive offers, sneak peeks, or announcements

By interacting with your audience on Snapchat, you can also gain valuable insights into their preferences, needs, challenges, and pain points. This can help you improve your products or services, tailor your marketing messages, and create more relevant and personalized content.

4. Leverage the power of influencers and user-generated content

Another effective strategy for using Snapchat for business is to leverage the power of influencers and user-generated content (UGC). Influencers are people who have a large and loyal following on social media and can influence their followers’ opinions, behaviors, or purchasing decisions. UGC is any content that is created and shared by your customers or fans, such as photos, videos, reviews, or testimonials.

Both influencers and UGC can help you increase your brand awareness, credibility, and conversions on Snapchat. You can leverage them by:

  • Collaborating with influencers who share your brand values, target audience, and goals
  • Providing them with creative freedom, clear guidelines, and fair compensation
  • Encouraging them to create authentic, engaging, and relevant content for your brand
  • Reposting their content on your own Stories or profile
  • Creating hashtags, challenges, or campaigns that invite your audience to create and share UGC
  • Featuring the best UGC on your Stories or profile
  • Rewarding the creators of UGC with recognition, appreciation, or incentives

5. Experiment with different ad formats and optimize your campaigns

The last strategy for using Snapchat for business is to experiment with different ad formats and optimize your campaigns. Snapchat offers a variety of ad formats that can help you achieve different objectives, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales. Some of the most common ad formats are:

  • Snap Ads: These are full-screen vertical video ads that appear between Stories or in the Discover section. They can include a call-to-action button that leads to a website, app, or other destination.
  • Collection Ads: These are interactive ads that showcase a series of products or services that users can tap to learn more or purchase. They can also include a call-to-action button that leads to a website, app, or other destination.
  • Story Ads: These are branded tiles that appear in the Discover section and open up to a collection of three to 20 Snaps that tell a story about your brand. They can also include a call-to-action button that leads to a website, app, or other destination.
  • AR Lenses: These are augmented reality effects that users can apply to their faces or surroundings. They can be used to create immersive and interactive experiences that showcase your brand or product.
  • Filters: These are overlays that users can add to their Snaps to enhance them. They can be used to promote your brand, event, location, or occasion.

When creating ads for Snapchat, you should follow these tips:

  • Define your goal, budget, audience, and duration
  • Use high-quality images and videos that capture attention and convey your message
  • Add catchy headlines, captions, and call-to-action buttons that inspire action
  • Test different ad formats, creative elements, and targeting options to see what works best
  • Track and measure your ad performance using Snapchat’s analytics tools

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Why Snapchat Matters to Marketing in 2023

Snapchat is a social media platform that allows users to send and receive photos, videos, and text messages that disappear after a few seconds. It also offers various features such as Stories, Memories, filters, stickers, and more.

Snapchat can be a great tool for marketing your business, especially if you want to reach a younger and more engaged audience. However, using Snapchat for business is not the same as using it for personal communication. You need to have a clear strategy, a creative approach, and a consistent presence to succeed on this platform.

In this section, we will explain why Snapchat matters to marketing in 2023 and what benefits it can offer to your brand.

Snapchat has a large and engaged user base

As of October 2022, Snapchat had 576 million users total and 347 million daily active users. The app was downloaded a total of 330 million times in 2022, with 54 million of those downloads in the U.S. market. More than 2.4 million Snaps are shared every single minute.

Snapchat is the fifth most popular mobile messaging app in the world, and the 12th most popular social platform. These numbers show that Snapchat has a huge potential reach and influence for marketers who want to connect with their customers and prospects.

Number Of Daily Active Users On Snapchat From 2014 To 2022
Infogram

Snapchat reaches a young and influential audience

Snapchat is particularly popular among the younger generations, such as millennials and Gen Z. Snapchat reaches 75% of millennials and Gen Z in the US, UK, France, and Australia. These are the generations that have the most spending power and influence over trends and culture.

Snapchat also reaches more 13-24 year olds than Facebook, Instagram, and Messenger combined in the US, UK, France, Canada, and Australia. If you want to target this demographic, Snapchat is an ideal platform to do so.

Snapchat offers innovative and immersive ad formats

Snapchat offers a variety of ad formats that can help you achieve different objectives, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales. Some of the most common ad formats are:

  • Snap Ads: These are full-screen vertical video ads that appear between Stories or in the Discover section. They can include a call-to-action button that leads to a website, app, or other destination.
  • Collection Ads: These are interactive ads that showcase a series of products or services that users can tap to learn more or purchase. They can also include a call-to-action button that leads to a website, app, or other destination.
  • Story Ads: These are branded tiles that appear in the Discover section and open up to a collection of three to 20 Snaps that tell a story about your brand. They can also include a call-to-action button that leads to a website, app, or other destination.
  • AR Lenses: These are augmented reality effects that users can apply to their faces or surroundings. They can be used to create immersive and interactive experiences that showcase your brand or product.
  • Filters: These are overlays that users can add to their Snaps to enhance them. They can be used to promote your brand, event, location, or occasion.

These ads are designed to blend in with the native content and user experience of Snapchat, making them more engaging and effective.

Snapchat leverages the power of augmented reality

Snapchat is a leader in augmented reality (AR), a technology that overlays digital elements onto the real world. Snapchat has over 200 million daily active users who engage with AR on the app. Snapchat also has over 1.5 million AR Lenses created by its community and partners.

AR Lenses can be used to create immersive and interactive experiences that showcase your brand or product. For example, you can use an AR Lens to let users try on your products virtually, such as sunglasses or makeup. You can also use an AR Lens to add fun and creative elements to your Snaps, such as animals or characters.

Snapchat measures and optimizes ad performance

Snapchat provides marketers with various tools and analytics to measure and optimize their ad performance. Marketers can use goal-based bidding to optimize their ad spend toward a specific action they want a Snapchatter to take, such as installing an app or making a purchase.

Marketers can also use Snap Pixel to track conversions and retarget users across devices. Marketers can also access insights into their audience demographics, interests, behaviors, and preferences.

What are some examples of successful Snapchat campaigns?

Some examples of successful Snapchat campaigns are:

  • Taco Bell’s Cinco De Mayo campaign, which used a face filter that turned users into a hard taco shell. The filter was viewed 224 million times and cost only $0.03 per view.
  • Netflix’s Gilmore Girls Revival campaign, which used Snap Ads, Commercials, and Filters to promote the show’s comeback. The campaign reached over 16 million Snapchatters and increased the show’s awareness by 800%.
  • Grubhub’s Innovative Recruiting campaign, which used a Snap Ad that invited users to swipe up and apply for a job as a delivery driver. The ad generated over 15,000 applications and had a 20% lower cost per application than other channels.
  • Sour Patch Kids’ Sour Then Sweet Hijinks campaign, which featured a Snapchat influencer who performed pranks on unsuspecting people and then gave them candy. The campaign reached over 6.8 million Snapchatters and increased purchase intent by 23%.
  • Cisco’s “Day in the Life of an Account Manager” Snapchat Series, which used Stories to showcase the company culture and career opportunities. The series attracted over 3 million views and increased the number of job applications by 600%.

What are some best practices for creating Snapchat ads?

Some best practices for creating Snapchat ads are:

  • Choose the right ad format for your goals. Snapchat offers different ad formats, such as Snap Ads, Collection Ads, Story Ads, AR Lenses, and Filters, that can help you achieve different objectives, such as increasing brand awareness, driving website traffic, generating leads, or boosting sales.
  • Showcase your product front and center in your ad creative. Use high-quality images and videos that capture attention and convey your message. Make sure your product is visible and clear in the first few seconds of your ad.
  • Make your ads feel native to Snapchat. Use vertical videos that fill the entire screen, add captions, stickers, filters, or music to enhance your message, and use a conversational tone that speaks to your audience. You can also use the Snapchat app to create your ad creative using user-generated content or Snapchat-inspired features.
  • Drive urgency with relevant messaging. Use catchy headlines, captions, and call-to-action buttons that inspire action. You can also use time-sensitive offers, discounts, or exclusives to motivate your audience to swipe up and take action.
  • Design for sound on. Use sound effects, voiceovers, or music to make your ads more engaging and memorable. According to Snapchat, over 60% of Snap Ads are played with sound on.
  • Link your ads properly. Use the swipe-up feature to link to your website, app, landing page, or other destination. Make sure your landing page is mobile-friendly, fast-loading, and relevant to your ad.
  • Test ad creative and try new ad formats. Experiment with different types of image or video ads, such as video, stills, GIFs, or cinemagraphs. Test different creative elements, such as colors, fonts, images, videos, and copy. Try new ad formats, such as Dynamic Ads or Commercials, to see what works best for your audience and goal.
  • Use goal-based bidding to bid towards your desired action. Goal-based bidding allows you to optimize your ad spend toward a specific action you want a Snapchatter to take, such as installing your app or making a purchase. You can set your bid based on the value of the action to your business.

What are some common mistakes to avoid when creating Snapchat ads?

Some common mistakes to avoid when creating Snapchat ads are:

  • Using the same creative on every platform, making things unoriginal for your audience
  • Overloading your ad with images, stickers, multiple CTAs, and unhelpful distractions
  • Using a generic creative that doesn’t stand out from other ads
  • Ignoring the creative tools that Snapchat has to offer, therefore missing out on great opportunities to bring your creatives to life
  • Posting too many or too few Snaps in your Story, making it either boring or confusing
  • Posting Stories too frequently or infrequently, losing your audience’s interest or attention
  • Designing for sound off, missing the opportunity to make your ads more engaging and memorable
  • Linking your ads improperly, leading to a poor user experience or a broken landing page
  • Not testing and optimizing your ad creative and performance, settling for suboptimal results
  • Not choosing the right ad format for your goals, wasting your budget and resources

Conclusion

Snapchat is a powerful platform for marketing your business if you know how to use it like a pro. By following the five strategies, best practices and tips we discussed in this article, you can create engaging content, interact with your audience, leverage influencers and UGC, experiment with ads, experiment with different ad formats (such as Snap Ads), and optimize your campaigns using goal-based bidding (GBB), Snap Pixel (SP), etc., measure your results using Snapchat’s analytics tools, and achieve your business goals.

With these strategies, you can take your Snapchat marketing to the next level and achieve your business goals.

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